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Integration

Automate Clay with AI agents

Describe a Clay workflow in plain English and Twin builds an agent to run it—enriching contacts, updating pipeline stages, and syncing records automatically.

What you can do with Clay

Real Clay workflows the Twin community runs every day, ready for you to clone.

  • Enrich contacts and companies from domain lists

    Give Twin a list of domains and it runs Clay enrichment to pull contact and firmographic data into structured records.

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  • Update pipeline stages and lead status

    Twin reads deal or contact data in Clay and writes updated pipeline stage, lead status, or owner fields based on defined conditions.

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  • Export enriched records to connected tools

    After enrichment, Twin can push updated Clay records to Airtable, Slack, or other destinations without manual export steps.

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  • Create and assign tasks and notes

    Twin can write tasks, attach notes to contacts or deals, and set owners inside Clay as part of a broader outreach or follow-up workflow.

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  • Trigger Slack alerts from Clay activity

    When Clay records change—new enrichment, stage updates, or new contacts—Twin can post a formatted Slack message with the relevant details.

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How it works

Three steps from idea to a running Clay agent.

  1. 1

    Twin logs in to Clay

    Twin opens a private browser session on your behalf and authenticates to Clay just like you would.

  2. 2

    Describe the workflow

    Tell Twin what you want done in Clay in plain English — including any flow that has no public API.

  3. 3

    Twin runs in your browser session

    The agent operates Clay step by step, handling forms, modals, and dashboards exactly as a human would.

Why Twin for Clay

What makes Twin a better fit than a generic automation tool.

No repeated manual exports

A common pain point with Clay is that enrichment results sit in the platform until someone manually copies them elsewhere. Twin automates the export step so records flow to Airtable, Slack, or other tools as part of the same agent run.

Structured API access where available

Twin connects to Clay via API, which means it reads and writes records directly rather than scraping the UI. Clay workflows that mix API data with browser-visible pages are handled by falling back to browser steps when needed.

Repeatable workflows, not one-off scripts

The other documented pain point is turning Clay activity into something that runs consistently. Twin agents run on a schedule or trigger, so enrichment and pipeline updates happen without someone initiating them each time.

Frequently asked questions

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