Care-home referral ops · every Monday

Every Monday, one page: what your referral pipeline did, and the three things it needs from you.

Connect the sheet or inbox where outreach already lives. Census counts the week's sources, replies, tours and placements, sets each against the week before, and closes with the follow-ups that cannot slip.

Works across

Google Sheets Gmail leads outreach_log

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4Lines countedSources · replies · tours · placements

3Actions namedRanked by what goes cold first

$0First editionNo card, no contract

Editorial illustration of a Monday briefing desk: a care-home referral outreach log, a tour board and week-over-week charts drawn in petrol ink with amber highlights. — Fig. 1 — the Monday deskEdition 05

What you receive

Edition 05: the Monday the tours doubled.

A residential-care pipeline, compiled in five minutes from the operator's own outreach log — then filed alongside the four editions before it.

Week of Aug 25: 9 replies, 4 tours, 1 placementAug 25, 2026 · leads + outreach_log

Counted line	Wk Aug 25	Wk Aug 18	Δ
Referral sources contacted	28	30	−2
Replies received	9	11	−2
Tours scheduled	4	4	=
Placements confirmed	1	2	−1

This week's three actions

01Re-touch the five warm discharge planners carried over from Aug 18.

02Confirm Thursday's two tours before Wednesday close.

03Update the availability sheet ahead of Wednesday's agency call.

Executive summary

Reply rate held at 32% while tours doubled month-over-month. The pipeline is narrower than last week, and warmer.

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Reads from

Google Sheets Gmail leads + outreach_log

Read-only — Census counts and narrates, never contacts a source.

Counts across

Discharge planners · 12 Elder-law attorneys · 9 Placement agencies · 7

How it works

Three steps, then Monday takes care of itself.

01Point it at the log

02Monday, it counts

Sources contacted, replies, tours booked and placements confirmed are tallied from leads and outreach_log, then set against last week.

03You read one page

Numbers, narration and three ranked follow-ups — filed to the archive as edition 06, then 07, then 08.

Inside every delivery

Three things every edition gives you.

Numbers that trend

Reply rate and tour counts run against the prior four weeks. A 32% reply rate reads very differently when the month opened at 27%.

Actions, not just charts

Every edition closes with three follow-ups, ranked by what goes cold first — five warm discharge planners ahead of Thursday's tours.

An archive that compounds

Edition 01 is still readable in week 40. Your census story, week by week, with nobody assigned to keep it.

Who's behind this

Built by a care-home operator, not a dashboard vendor.

Twin Labs · Care ops

Reporting referral pipelines weekly since 2025.

Filling beds is a referral business, and I ran mine out of a spreadsheet that only got updated on quiet weeks — so the busy weeks, the ones actually worth reading, went uncounted. Census compiles the Monday edition either way. The discipline is the product.

Pricing

Start free. Pay once the Monday habit sticks.

One run is one complete edition — counted, narrated and archived.

Weekly referral pipeline digest

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FAQ

Before you ask.

What exactly does it read?

Census reads the leads and outreach_log records behind the sheet or inbox you connect at setup — nothing else. It counts and narrates; it never emails a discharge planner, an attorney or an agency on your behalf.

What arrives after a week with nothing in it?

The edition still arrives, says the week was quiet in plain words, and flags how long the streak has run. A silent week is the number most worth reporting.

We run three homes off one spreadsheet.

Connect one log per home. Census breaks sources, replies, tours and placements out per location, then closes with a combined summary across all of them.

Your first Census is free.

Read your own week — whatever it turns out to have been — before you pay for the habit.

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