Competitive intelligence · weekly edition

The competitor move you missed is already in someone's pricing objection.

Name your company and the competitors worth watching. Every Monday at 07:00 UTC, Watchtower files a researched edition: what changed, the source behind every line, and the responses worth putting on the table.

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First edition the same day · your full competitive set · no card required

An intelligence desk reading competitor pricing pages, changelogs and filings into a single Monday briefing. — Sweep armedMon 07:00 UTC · full competitive set

Every edition is read off

LinkedIn X Pricing pages Changelogs Site copy Funding filings

What you receive

One edition. Four moves. Two that need an answer.

Automation-platform landscape, five competitors tracked.

Week of Aug 25 — automation platformsFiled Aug 28, 2026 Sample edition

Pricing is where the pressure sits. One competitor repriced beneath your mid-tier; the rest is early signal.

M-01

Relay.app cut Pro 40% and added usage pricing pricing page · Aug 26

Respond

M-02

Zapier acquired browser-automation startup Cursive press + changelog · Aug 25

Respond

M-03

Lindy launched a creator marketplace with rev-share launch post · Aug 27

Watch

M-04

Relay.app opened two enterprise AE roles linkedin · Aug 24

Noted

Recommended response · hold list price and brief sales on the repriced Relay.app Pro before Tuesday.

How it works

Competitor list on Sunday, briefed landscape on Monday.

01Name the landscape

Your company as the baseline, then the competitors worth an answer. Set once, edited whenever the market moves.

02The desk sweeps

Pricing pages, changelogs, launches, funding, hiring and social are read across every name on the list, and each finding is filed with the artifact it came from.

03Read it before standup

Executive summary, a section per competitor, recommended responses. Delivered 07:00 UTC Monday and archived edition by edition.

Inside every edition

Three things you can take into the room.

Sourced, not vibes

Every line carries the pricing diff, changelog entry or filing behind it. Nothing in the edition is a hunch you have to defend on your own.

What it means for you

Each competitor section closes on the consequence for your position and the single response worth tabling this week.

A landscape memory

Watchtower editions accumulate into a record of who moved when. "When did they drop that price?" becomes a lookup instead of an argument.

Who runs Watchtower

Built by an operator who lost a deal to a pricing change he missed.

Twin Labs · Strategy desk

Briefing competitive landscapes weekly since 2025.

I heard about a competitor's price cut from a customer who was already leaving — three weeks after it shipped. Watchtower is the fix: the same sweep every Monday, filed whether the week was loud or silent. The discipline is the product; the brief is just where it shows up.

Pricing

Start free. Stop learning about competitors from churning customers.

One run is one complete, sourced edition — the free sample is a full brief, not a teaser.

Weekly competitive intelligence report

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FAQ

The three fair objections.

How do I know the findings are real and not guessed?

Every line in the edition cites the artifact it came from — the pricing page diff, the changelog entry, the press item or filing, the job post. Open the source and check it yourself; that verifiability is the format, not a feature bolted on.

What arrives on a week when nothing happened?

Watchtower still files the edition and says so plainly, with the watch-list of pending items it is tracking. A competitor going quiet for six weeks before a launch is itself a finding worth having on record.

Can I change who gets tracked, and how many?

Yes — the competitor list lives in your plan settings and applies from the next edition. Most customers track four to eight names alongside their own company as the baseline.

Your first Watchtower edition is free.

A full week of competitor moves, every one of them sourced, before you pay anything.

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